Chief Rabbi Sir Ephraim Mirvis is only the 11th Chief Rabbi of the United Hebrew Congregations of the Commonwealth since the office was introduced in 1704. But how does such a traditional organisatoin move into the social media space?
8original was tasked with building a strategy and with delivering content for the Chief Rabbi himself.
Through bulk content creation and a solid strategy, we were able to figure out what the Chief Rabbi's audience liked to engage with. Most importantly, through our research of the Jewish community, we were able to find the pieces of content we needed to create in order to expand his audience.
We more than doubled the Chief Rabbi's audience on Instagram within a couple of months, and most importantly, we fulfilled the objective of expanding his audience within a younger generation.