The Veteran Games is when 60+ veterans and their families from the UK & Israel travel to Israel for 5 days of competition.
8original was brought in by the organisers to bring the event ot life and for the event to have further appeal within the Veteran community.
/ Solution
We secured online collaborations and built content with and for the biggest charities within the space. We were also on the ground in Israel creating content throughout the games.
/ Result
We have achieved massive increases in all digital across the board (1,000%+). Most importantly, engagement is higher year on year, with us increasing last year's engagement numbers by almost 10x.
