The Jewish News is Britain's biggest Jewish newspaper and they have a high number of readership within the community.
8original was tasked with bringing them into digital, specifically through Instagram and TikTok. One of the main challenges was how to get our hands on video content when all of their content so far was in written or still form.
/ Solution
We tackled the problem one step at a time, starting from being active in the field and making sure our content creators were on the ground at community events. We then went on to create content series' surrounding popular subjects. Finally, we moved on to covering global content as well as local.
/ Result
So far, we've more than quadrupled the Instagram audience and added over 10k followers to their TikTok page. We're confident we have truly driven them into the digital age.
