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Daily Archives

June 4, 2025

The Football Association & Holocaust Memorial Day Campaign

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the fa &
holocaust
memorial
day

Award-winning Breaking Barriers campaign 2025

/ Problem

Collaborating with The FA, Jewish News, Holocaust Memorial Day Trust and top football clubs including Arsenal FC and Tottenham Hotspur FC, this campaign aimed to honour Holocaust Memorial Day by weaving the lessons of history into football’s massive platform.

The challenge was to create content that resonated with fans while maintaining the sensitivity and gravity of the subject.

/ Solution

Through compelling storytelling and carefully crafted digital content, the campaign reached millions across social media and sparked crucial conversations around remembrance and unity.

By leveraging football’s broad reach, the initiative successfully brought awareness to a new generation, reinforcing the impact of social media in delivering meaningful messages.

/ Result

This campaign performed extremely well, getting over 2.2m views and winning The Global Social Media Awards, Best Use of Instagram award.

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June 4, 2025
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Center Parcs Campaign

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center
 parcs

Social-first commercial shoot

/ Problem

Centre Parcs wanted to drive sales, targeting their family target audience with original content through a social media campaign.

/ Solution

Following a successful campaign pitch, Netmums partnered with Centre Parcs for a social-first commercial shoot, where 8original was brought in to oversee everything from ideation and storyboarding to directing, shooting, and editing.

The challenge was to create content that felt both aspirational and family-friendly while driving tangible business results.

/ Result

The final campaign produced 10+ engaging videos, generating over 3m views and over 100k clicks and proving to be commercially successful.

By crafting a well-executed, narrative-driven approach, the content not only performed well but also strengthened the Centre Parcs and Netmums partnership.

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June 4, 2025
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Babylon Park Organic

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babylon
 park

Organic Growth: 100k+ followers in 24 months

/ Problem

Babylon Park, a new family and tourist attraction in London, featuring the city’s only indoor rollercoaster, needed to build brand awareness and a loyal online audience.

With no initial social presence, 8original’s challenge was to drive significant organic growth through engaging content.

/ Solution

By executing a strategic content creation plan focused on relatable, trend-driven videos, the park amassed over 100k followers on Instagram, and over 70k followers on TikTok in just 24 months.

Video content, blending excitement with humour, garnered over 50m views, making Babylon Park a must-visit destination. The profiles have even been nationally shortlisted for their effectiveness and virality.

/ Result

Through consistent strategy, execution, and storytelling, Babylon Park was transformed into a viral sensation, proving the power of organic social media in driving real-world business success.

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June 4, 2025
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