center
parcs
Social-first commercial shoot
Following a successful campaign pitch, Netmums partnered with Centre Parcs for a social-first commercial shoot, where 8original was brought in to oversee everything from ideation and storyboarding to directing, shooting, and editing.
The final campaign produced 10+ engaging videos, generating over 3m views and over 100k clicks and proving to be commercially successful.
babylon
park
Organic Growth: 100k+ followers in 24 months
/ Problem
Babylon Park, a new family and tourist attraction in London, featuring the city’s only indoor rollercoaster, needed to build brand awareness and a loyal online audience.
With no initial social presence, 8original’s challenge was to drive significant organic growth through engaging content.
/ Solution
By executing a strategic content creation plan focused on relatable, trend-driven videos, the park amassed over 100k followers on Instagram, and over 70k followers on TikTok in just 24 months.
Video content, blending excitement with humour, garnered over 50m views, making Babylon Park a must-visit destination. The profiles have even been nationally shortlisted for their effectiveness and virality.
/ Result
Through consistent strategy, execution, and storytelling, Babylon Park was transformed into a viral sensation, proving the power of organic social media in driving real-world business success.
thames
river
sightseeing
Organic campaign to drive bookings
/ Problem
Thames River Sightseeing sought to increase visibility and bookings through organic social media growth.
The challenge was to create daily content that could consistently drive engagement and brand awareness.
/ Solution
We chose to go with a mix of educational, entertaining, and trend-driven content to keep audiences engaged and build the idea that Thames River Sightseeing is a go-to choice for London tourism.
/ Result
By combining trend analysis with strategic content execution, the campaign amassed 6M+ organic video views in just six months, directly translating into business success.
This campaign reinforced that a well-planned content strategy, executed consistently, can turn social media into a powerful growth tool.
Riverboat
stories
Thames River Sightseeing content series
/ Problem
Thames River Sightseeing, one of the premier boat tour operators in London, needed something to spark their Instagram and TikTok content.
The challenge was to blend historical storytelling with modern social media trends, to engage a digital audience.
/ Solution
Our solution was to create a social media series, Riverboat Stories, that would showcase London's history from the unique perspective of the Thames.
Using raw footage captured on the river and dynamic, fast-paced editing, the series took viewers on a journey through London’s past.
/ Result
The content resonated widely, generating over 5M+ views and driving increased interest in Thames River Sightseeing.
The success of Riverboat Stories highlighted the effectiveness of innovative, documentary-style content in capturing audience attention and generating business leads through organic social media.
vienna
tourism
2-Day Content Creation
/ Problem
8original were invited on a tourism content creation trip to Vienna; the goal to capture the city's rich history and culture through compelling social-first storytelling.
With little time and a packed itinerary, 8original’s challenge was to drive significant organic views through engaging content, with a mix of POV experiences and personal narratives. The content had to resonate with both travel enthusiasts and casual viewers.
/ Solution
In just two days, the team produced a series of engaging videos that combined raw travel moments with high-energy editing.
The campaign generated over 150k+ views, sparking interest in Vienna’s cultural landmarks and boosting the city’s online presence as a must-visit destination.
/ Result
This project demonstrates how we can produce rapid, high-quality content that drives awareness and engagement for travel brands.
