Collaborating with The FA, Jewish News, Holocaust Memorial Day Trust and top football clubs including Arsenal FC and Tottenham Hotspur FC, this campaign aimed to honour Holocaust Memorial Day by weaving the lessons of history into football’s massive platform.
The challenge was to create content that resonated with fans while maintaining the sensitivity and gravity of the subject.
/ Solution
Through compelling storytelling and carefully crafted digital content, the campaign reached millions across social media and sparked crucial conversations around remembrance and unity.
By leveraging football’s broad reach, the initiative successfully brought awareness to a new generation, reinforcing the impact of social media in delivering meaningful messages.
/ Result
This campaign performed extremely well, getting over 2.2m views and winning The Global Social Media Awards, Best Use of Instagram award.
