To celebrate Taylor Swift’s Eras Tour arriving in the UK, 8original directed the creation and distribution of a standout social media campaign centred around a custom mural tribute.
While MurWalls crafted the artwork, 8original spearheaded the content strategy to maximise engagement and reach.
/ Solution
Using a mix of behind-the-scenes footage, influencer collaborations, and time-lapse videos, 8original captured the excitement surrounding the mural.
The campaign was strategically distributed across TikTok, Instagram, and Twitter, leveraging trending sounds and hashtags to amplify its organic reach.
/ Result
The result was X millions of views, widespread fan engagement, and high-profile media coverage, positioning 8original as a leader in viral content creation within the music and entertainment space.
