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ERAS
 TOUR

Viral social success at Taylor Swift’s Eras Tour 2024

/ Problem

To celebrate Taylor Swift’s Eras Tour arriving in the UK, 8original directed the creation and distribution of a standout social media campaign centred around a custom mural tribute.

While MurWalls crafted the artwork, 8original spearheaded the content strategy to maximise engagement and reach.

/ Solution

Using a mix of behind-the-scenes footage, influencer collaborations, and time-lapse videos, 8original captured the excitement surrounding the mural.

The campaign was strategically distributed across TikTok, Instagram, and Twitter, leveraging trending sounds and hashtags to amplify its organic reach.

/ Result

The result was 2+ million views, widespread fan engagement, and high-profile media coverage, positioning 8original as a leader in viral content creation within the music and entertainment space. We were also shortlisted for a PR Moment Award in 2025 for best social media campaign.

@murwalls The Eras Tour is coming back to London! ✨ Here’s how to get to the new Taylor Swift mural in Wembley from the famous Wembley Stadium stairs! 📍Wembley Park, London #taylorswift #swifties #erastour #theerastour #wembley #wembleypark #london #murwalls #humorstreetart #streetart #graffiti #artwork @Taylor Swift @Taylor Swift the Eras Tour @Taylor Nation ♬ som original - leh 💋 (Taylor's Version)
/ what we do >>

/ award-winning /

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