Centre Parcs wanted to drive sales, targeting their family target audience with original content through a social media campaign.
/ Solution
Following a successful campaign pitch, Netmums partnered with Centre Parcs for a social-first commercial shoot, where 8original was brought in to oversee everything from ideation and storyboarding to directing, shooting, and editing.
The challenge was to create content that felt both aspirational and family-friendly while driving tangible business results.
/ Result
The final campaign produced 10+ engaging videos, generating over 3m views and over 100k clicks and proving to be commercially successful.
By crafting a well-executed, narrative-driven approach, the content not only performed well but also strengthened the Centre Parcs and Netmums partnership.
