Netmums wanted to elevate the quality and performance of its podcast content on Instagram and TikTok. The challenge was to shift from basic editing to a more dynamic, engaging format that would attract larger audiences.
/ Solution
By refining audio-visual elements, focusing on shorter clips for shorter attention spans, improving storytelling flow, and optimising for social media, the podcast experienced a 10x increase in total views compared to previous edits. This transformation helped further position Netmums’ podcast as a leader in high-quality, engaging digital content for parents.
/ Result
The success demonstrated that investing in high-production-value podcast editing can significantly enhance audience engagement and retention.
