Category

Media

The Football Association & Holocaust Memorial Day Campaign

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the fa &
holocaust
memorial
day

Award-winning Breaking Barriers campaign 2025

/ Problem

Collaborating with The FA, Jewish News, Holocaust Memorial Day Trust and top football clubs including Arsenal FC and Tottenham Hotspur FC, this campaign aimed to honour Holocaust Memorial Day by weaving the lessons of history into football’s massive platform.

The challenge was to create content that resonated with fans while maintaining the sensitivity and gravity of the subject.

/ Solution

Through compelling storytelling and carefully crafted digital content, the campaign reached millions across social media and sparked crucial conversations around remembrance and unity.

By leveraging football’s broad reach, the initiative successfully brought awareness to a new generation, reinforcing the impact of social media in delivering meaningful messages.

/ Result

This campaign performed extremely well, getting over 2.2m views and winning The Global Social Media Awards, Best Use of Instagram award.

/ what we do >>
June 4, 2025
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Netmums Podcast

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netmums
 podcast

/ Problem

Netmums wanted to elevate the quality and performance of its podcast content on Instagram and TikTok. The challenge was to shift from basic editing to a more dynamic, engaging format that would attract larger audiences.

/ Solution

By refining audio-visual elements, focusing on shorter clips for shorter attention spans, improving storytelling flow, and optimising for social media, the podcast experienced a 10x increase in total views compared to previous edits. This transformation helped further position Netmums’ podcast as a leader in high-quality, engaging digital content for parents.

/ Result

The success demonstrated that investing in high-production-value podcast editing can significantly enhance audience engagement and retention.

/ what we do >>
April 8, 2025
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Netmums Voxpops Campaign

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netmums
voxpops

Authenticity driving engagement

/ Problem

For Valentine's Day and Mother's Day, Netmums commissioned 8original to produce a voxpop campaign capturing authentic, heartfelt responses from the public.

The goal was to create shareable, emotional content that resonated with their audience.

/ Solution

We used real voices and genuine reactions from people on the street to create content that connected with audiences on a deeper level.

/ Result

The campaign performed well above average on Instagram, driving significant engagement and reinforcing Netmums’ role as a relatable, community-driven brand.

The campaign proved that authenticity drives performance in social media storytelling.

/ what we do >>
March 30, 2025
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Jewish News

By Media

media
 platform

relevance

reach

community

/ Problem

The Jewish News is Britain's biggest Jewish newspaper and they have a high number of readership within the community.

8original was tasked with bringing them into digital, specifically through Instagram and TikTok. One of the main challenges was how to get our hands on video content when all of their content so far was in written or still form.

/ Solution

We tackled the problem one step at a time, starting from being active in the field and making sure our content creators were on the ground at community events. We then went on to create content series' surrounding popular subjects. Finally, we moved on to covering global content as well as local.

/ Result

So far, we've more than quadrupled the Instagram audience and added over 10k followers to their TikTok page. We're confident we have truly driven them into the digital age.

/ get to know us >>
June 2, 2023
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/ award-winning /

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