ERAS
TOUR
Viral social success at Taylor Swift’s Eras Tour 2024
/ Problem
To celebrate Taylor Swift’s Eras Tour arriving in the UK, 8original directed the creation and distribution of a standout social media campaign centred around a custom mural tribute.
While MurWalls crafted the artwork, 8original spearheaded the content strategy to maximise engagement and reach.
/ Solution
Using a mix of behind-the-scenes footage, influencer collaborations, and time-lapse videos, 8original captured the excitement surrounding the mural.
The campaign was strategically distributed across TikTok, Instagram, and Twitter, leveraging trending sounds and hashtags to amplify its organic reach.
/ Result
The result was 2+ million views, widespread fan engagement, and high-profile media coverage, positioning 8original as a leader in viral content creation within the music and entertainment space. We were also shortlisted for a PR Moment Award in 2025 for best social media campaign.
@murwalls The Eras Tour is coming back to London! ✨ Here’s how to get to the new Taylor Swift mural in Wembley from the famous Wembley Stadium stairs! 📍Wembley Park, London #taylorswift #swifties #erastour #theerastour #wembley #wembleypark #london #murwalls #humorstreetart #streetart #graffiti #artwork @Taylor Swift @Taylor Swift the Eras Tour @Taylor Nation ♬ som original - leh 💋 (Taylor's Version)
