Babylon Park, London’s indoor theme park, needed a solution to maximise reach and ticket sales. The challenge, to outperform industry-standard ad metrics while maintaining cost efficiency.; enter 8original.
/ Solution
We decided to launch a paid social campaign using organic-style assets by leveraging high-engagement organic content in a paid format.
The campaign achieved a 5 x better Click-Through Rate (CTR) and 10 x better Cost-Per-Click (CPC), compared to competitors. A single ad delivered an impressive 1:7 Return on Ad Spend (ROAS)—directly turning ad spend into profit.
/ Result
This strategic approach proved that blending organic and paid strategies could significantly enhance performance, making social media a revenue-driving tool for Babylon Park.
