Babylon Park, a new family and tourist attraction in London, featuring the city’s only indoor rollercoaster, needed to build brand awareness and a loyal online audience.
With no initial social presence, 8original’s challenge was to drive significant organic growth through engaging content.
/ Solution
By executing a strategic content creation plan focused on relatable, trend-driven videos, the park amassed over 100k followers on Instagram, and over 70k followers on TikTok in just 24 months.
Video content, blending excitement with humour, garnered over 50m views, making Babylon Park a must-visit destination. The profiles have even been nationally shortlisted for their effectiveness and virality.
/ Result
Through consistent strategy, execution, and storytelling, Babylon Park was transformed into a viral sensation, proving the power of organic social media in driving real-world business success.
