Babylon Park is London's only indoor underground theme park. It opened in May 2022 and it is 3 floors underground and 35,000 sq. ft. of fun-for-everybody.
After their opening, Babylon Park decided that social media was going to be how they attracted people to the park. But how do you do that when you're a new business and nobody knows who you are?
/ Solution
We decided to focus on the wow factor and showed an ever-expanding audience the indoor rollercoaster and how vast the site is. We focused our influencers on a few topics within the park and we took the lead on the PR opportunities we could achieve for Babylon Park digitally. We went with consistency, volume and data-led decisions based on previous pieces of video content.
/ Result
Babylon Park is now firmly a place to go in London; with their 60k+ audience growing daily and placing it amongst London Zoo, the London Eye and other experience venues. We've had over 20m views on their videos in under 12 months and have had the biggest tourism companies in the world cover them digitally such as Timeout London and Visit London, as well as The Sun, Evening Standard and many others.
Most importantly, we have provided an unrivalled revenue stream, with 90%+ people that walk through the door saying that they found out about it through social media.
